• Must be comprehensive and complete;
• No fewer than 1000 words

"Uber" should identify, assess, and discuss such topics as:

• Key landmarks in the development of the organizations overall strategy,
• How they handle contradictory interests, surprises, and the Red Queen effect.
• The difference between the organization's corporate, business unit, and functional strategies if applicable.
• The role of the macro external environment in shaping their strategy.
• The dynamics of markets and industries, including the organizations approach, (i.e., Porters Five Forces framework and strategic group analysis).
• How the organization position itself within industries in terms of generic strategies of cost, quality differentiation and focus.
• How the organization has created new industries through blue ocean strategies if applicable.
• Their approach to value creation, value capture, and the value chain.
• Their role of dynamic capabilities (DCs) in building sustainable competitive advantage.
• The role of innovation for strategic management.
• The organizations approach to co-creation, open innovation, and open strategy.
• The organizations approach to vertical and horizontal integration.
• The organizations use of outsourcing if applicable.
• The organizations nature and role of inter-firm cooperation, coopetition, and collaborative strategies from different theoretical perspectives.
• Different types of collaboration the organization participates in (strategic alliances, partnerships and joint ventures).
• The effects of politics on multinational mandates that affects their industry if applicable.
• The role of governance in their strategy-making.
• The role codes of ethics and social responsibility (CSR) in governance influences the organization's strategy.
• The organizations use of sensemaking and stories for strategy development if applicable.
• The role of strategic champions and of celebrity in strategy if applicable to their organization.
• The organization's strategy and decision-making process.
• Identify the organizations step-based and contingency models of implementing change.
• The role played by power, politics and resistance during any change process the organization has undertaken.