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5. Competitive advantage: Stating what the company is best at compared to the competition. 6. Strategies: The general methods the company intends to use to reach its vision. 7. Long-term strategic objectives: These long-term strategic focus areas span a three-year (or more) time horizon. They answer the question of what you must focus on to achieve your vision. 8. Short-term goals/priorities/initiatives: Items converting the company's strategic objectives into specific performance targets that fall within the one- to two-year time horizon. They state what, when, and who and are measurable. 9. Scorecard: What the company will use to report the data of its key performance indicators (KPIs) and track its performance against the monthly targets. 10. Target customers: identify your target customer groups and explain your selection. 11. Industry Analysis: A report on what's going on in the market. 12. Marketing Plan: Describing how you will attract prospects, convert them to paying customers and maximize the lifetime customer value. 13. Financial assessment: An assessment that helps plan and predict the future, allowing it to gain much better control over its organization's financial performance. 14. Implementation: Explain how you will implement the strategies identified. 15. Evaluation: Present your plan to evaluate your strategy