Must post first. Companies organize advertising campaigns around a common theme and then develop a type of appeal and execution style to send that message to their target customers. Typically the campaign is aligned with where the company thinks their target market falls in the AIDA model discussed in Chap 15. Select an advertisement and explain the following: 1. What is the type of advertising appeal are they using (use Exhibit 16.1 as guide)? 2. What is their unique selling proposition they are projecting (use the discussion on page 294 to help)? 3. Who is their target customer? Describe their characteristics. 4. What execution style did they select and was it effective to appeal to their target market