My business for this assignment is a smoothie business called "King Smoothies" and i'm selling acai bowls, protein smoothies, real fruit smoothies and supplements for the gym.

o For the Marketing Mix, do not simply say what product, what price, which channels, and what kind of communication tools you choose, but explain "why?" in detail. In the Marketing Mix section (as well as others), l expect you to apply the things you learn in class. Your Marketing Mix section will evolve much better as we talk about each " P " after mid-semester. o For Product, do not forget to talk about features/benefits, new product development processes, the stage your product is in the product life cycle, your branding strategy and competitive positioning. o for Price, do not forget to deseribe and justify your pricing strategy (internal and external factors affecting your price). Why do you choose one strategy and not the others? The pricing strategy must be realistic. It is not enough to say, "we will charge this price." o For Place (Distribution) strategy, justify the choice of channel members/intermediaries and channel length. Explain how you will distribute your product. Include details about channel partnerships and relationships. o For Promotion (Communication) strategy, please provide the communication objectives and the justification behind the use of certain promotional tools (advertising, PR, sales people, promotion, direct marketing, social media, etc.). The communication objectives and tools must be integrated and consistent with your brand image