My business plan stage is for a shave ice business. This business will be stationed at a single location but will also attend events for schools, games, around schools when they are being let out, mall areas and birthday parties. The warm weather is generally warm almost year-round here in Florida. The target market is mostly families and children as well as adults that enjoy a sweet cold treat on a hot day. Question: You are an entrepreneur and are in the business plan stage for your business g. Tell me about your product/ service and the features that it will have that appeals to a Target Market i. Define the Target Market ii. What needs and wants does your product/ service fill iii. Describe your strategies and tactics to reach your Target Market iv. Differentiate your product/service from what is already in the market place v. Develop a SWOT analysis for your product