My chosen brand: Molfix

Could you please prepare a word document for me according to the following steps?

1. Executive Summary This is a short summary overview of the contents of your plan so that readers are briefed on your overall vision before diving into the details. Although this section should come at the very beginning of your plan, it easier to write it once youve completed the rest of the plan.

2. Current Marketing Situation Discuss the overall market, identify market segments, provide information about marketing environment.

2.1. Company History

2.2. Industry Description

2.3. Competitive Review

3. Strengths, Weaknesses, Opportunities and Threat Analysis

3.1. Strengths

3.2. Weaknesses

3.3. Opportunities

3.4. Threats

4. Objective As a great marketer, you are responsible to adapt current marketing strategy of the firm you have chosen to rising inflation. Choose a SMART (Specific, Measurable, Achievable, Realistic, and Time-related) objective appropriate to deal with rising inflation.

5. Marketing Strategy

5.1. Target Market

5.2. Positioning strategy

5.3. Product Strategy

5.4. Pricing Strategy

5.5. Distribution Strategy

5.6. Marketing Communication Strategy

6. Budgets To create an effective marketing budget, the plan needs to align with the marketing goals and focus needs to be given to the key priorities. Managers use budgets to project profitability and plan for each marketing programs expenditures, scheduling, and operations.

7. Controls Controls help management measure results after the plan is implemented and identify and problems or performance variations that need corrective action.