Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

My company is going to introduce a new product healthy meal replacement powder called Vita energy. I'm going to do a promotion of the new

My company is going to introduce a new product healthy meal replacement powder called "Vita energy". I'm going to do a promotion of the new product. Plz elaborate in detail on how the promotion ideas below should be done based on consumer behaviours

Vita mobile exhibition and promotional truck

Tv ads

Social media

some info about our product: The proposed new product for Vita company is healthy meal replacement powder, which is made of Vitasoy powder and oatmeal. Several flavours would be introduced in such products, such as Malted, soy milk and chocolate soy milk. Regarding the packaging, since Indonesia Evoware introduced Evoware-Seaweed-Based Packaging without additive, so as to protect the environment and avoid making waste. Hence, it is suggested that Vita company could also use this material to make an individual package for such product, in order to become a more environmentally friendly and sustainable business. As for the target market, the new product is mainly selling to those young employees or office workers aged between 25 and 45 years old.

more info about the company: https://www.vitavitasoy.com/en/

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

13th Edition

0136079415, 978-0136079415

More Books

Students also viewed these Marketing questions

Question

List out some inventory management techniques.

Answered: 1 week ago