Question
My company is going to introduce a new product healthy meal replacement powder called Vita energy. I'm going to do a promotion of the new
My company is going to introduce a new product healthy meal replacement powder called "Vita energy". I'm going to do a promotion of the new product. Plz elaborate in detail on how the promotion ideas below should be done based on consumer behaviours
Vita mobile exhibition and promotional truck
Tv ads
Social media
some info about our product: The proposed new product for Vita company is healthy meal replacement powder, which is made of Vitasoy powder and oatmeal. Several flavours would be introduced in such products, such as Malted, soy milk and chocolate soy milk. Regarding the packaging, since Indonesia Evoware introduced Evoware-Seaweed-Based Packaging without additive, so as to protect the environment and avoid making waste. Hence, it is suggested that Vita company could also use this material to make an individual package for such product, in order to become a more environmentally friendly and sustainable business. As for the target market, the new product is mainly selling to those young employees or office workers aged between 25 and 45 years old.
more info about the company: https://www.vitavitasoy.com/en/
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