My company is the one marked with black pen. Should I change the design of my comfort and aerodynamic bikes?

Customer Needs Customer Needs and Wants The goal in this quarter is to evaluate your test market results, learn from your test market experience, and skillfully adjust your marketing strategy and tactics in order to improve your performance. There are many measures that will be used to measure your performance. Each will provide different information that can be used to adjust your tactical decisions, and improve your chance for success in the marketplace. The most important measures are the following: 1. Balanced scorecard 2. Market demand and market share in targeted segment 3. Profitability analysis 4. Customer satisfaction with your brands, prices, and advertising You should review each of these sources of information and then adjust your strategy and tactics as needed. Your performance should improve substantially in this quarter as a result of this market feedback. Cost to design/modify brand: 30,000 Competitors' Profiles Segments by Application Players' Standings Brand Name Ease Bicycles Totalcomponentcost:189 COMPONENT DESCRIPTION Hover over a component name to read about it here Balanced Scorecard A Balanced Scorecard is used to measure the marketing division's performance. As the marketing manager, you will be measured on the division's financial performance, market performance, and marketing effectiveness. To become a top manager, you must do well in all areas. Here is how the performance criteria are computed. Primary Segment: Recreation TotalPerformance=(FinancialPerformance+MarketPerformance+MarketingEffectiveness)/3=(0.614+21.000+76.000)/3=32.538 Financial Performance: 0.614 Market Performance: 21.000 Marketing Effectiveness: 76.000 Design Brand Design New \begin{tabular}{llc} Your Brands & Vow/Modify & Cost this Quarter to \\ Design/Modify \end{tabular} Strategic Graphs Accounting and Finance Market Balanced Scorecard Marketing Effectiveness Financial Performance Total component cost: 424 COMPONENT DESCRIPTION The 24-speed option (38) has three chain rings on the front of the bicycle and an 8-speed rear cassette. This bike allows the rider to ride comfortably at different speeds across varying terrains. Bicycles with more and higher gears allow more variety for the rider to find his/her Drill Down Balanced Scorecard Market Performance Tactical Details THE BEST \begin{tabular}{l|l|} \hline Financial Performance & Total Expenses \\ \hline Financial Performance & Other Income \\ \hline Financial Performance & Other Expenses \\ \hline \end{tabular} THE 2ND BEST \begin{tabular}{l|l} Total Performance & Financial Performance \\ \hline Total Performance & Marketing Effectiveness \\ \hline Financial Performance & Financial Performance \\ \hline Financial Performance & Net Profit for Division \\ \hline Financial Performance & Operating Profit \\ \hline Financial Performance & Gross Profit \\ \hline Marketing Effectiveness & Marketing Effectiveness \\ \hline Marketing Effectiveness & Highest Brand Judgment in Primary Segment \\ \hline Marketing Effectiveness & Highest Ad Judgment in Primary Segment \end{tabular} THE 3RD BEST THE 4TH BEST \begin{tabular}{l|l} Total Performance & Total Performance \\ \hline Total Performance & Market Performance \\ \hline Market Performance & Market Performance \\ \hline Market Performance & Market Share in Primary Segment \\ \hline \end{tabular} Total component cost: 189 COMPONENT DESCRIPTION Hover over a component name to read about it here Competitors' Profiles