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My hunch is that most of you know who Michael Jordan is . His image and brand are what some say to be iconic. In
My hunch is that most of you know who Michael Jordan is His image and brand are what some say to be iconic. In Michael Jordan had been retired from the NBA for just over five years and has been inducted into the NBA Hall of Fame. Many people and businesses in Chicago were falling all over themselves to congratulate him on his induction. Some businesses went just a little too far. As a result, they learned something else about Michael Jordan:he could be relentless in another court, to protect his brand name, image, and trademark. Read the Hackman and Peter's article and watch the Lex blog video to get a better understanding of what caused Michael Jordan to sue to Chicago based grocery stores over his intellectual property. Name and briefly defined the four categories of intellectual property under US law. Briefly explained the facts of Michael Jordan's case as Identify and explain the category of intellectual property Michael Jordan was defending with his lawsuit. Through your reading, and Internet, searching, explain what you could have happened to Michael Jordan's intellectual property if he chose not to defend it in court:ie Could he lose his legal right to his name and image?
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