My id number ends with 34
So its the numbers with the blue cirlcle
1:09 Back GIRALTAREMOVE-2. Gece Gestion des Final Take Home Galeries and medio Everyone in the The last but nowy prowleyou ECONOMY BRAND ( Toner Next to the last two how won www LUXURY BRAND (Tue on the right to the word For angle the hudent in the numbers will make the economy brand positioning by the test question Office Furniture storied the wry Grand positioning by the second part the ter (tharat at a my father econd to ne oluyor. Prepare short way out there who were manier which you walbe You are reportage et position ECONOMY budow will you se Martin Marec What will help when you will be www.theson you can DON'T FORGET IT IS A ECONOMY BRAND (801) tidur Post econd to the next to the strumber of your Per a una estremale which can what about the end there we are in the cas LUEUR wwyor Mis (PerioWhat will be product which progrwy whate you Giriony with promenades avensing & de you wan person of your de DONT FORGET I SALUXURY BRAD y everywhere you may down to the You have to page por document 12:30 Pieck on TUESDAY #dol June 2012 w Wing Systen under heren where in the weed and no memes wired by Good Dr. Sel Home Courses Tasks Calendar Messes Last Number of Your Stu. ID Economy Brand Positioning Economy Positioning due to last number of your student ID (for example 1903456 will prepare OFFICE FURNITURE 0 Baby Food Cofee Shop 2 Eye Glasses 3 Glassware 4 Hotel or Holiday Club Next to the Last Number of the Stu ID Luxury Brand Positioning 5 Jewelery 6 Office Furniture 0 Bicycle 7 Sanitary Paper 1 Diet Products 00 2 Toothpaste and Toothbrush Earphone and Headset 3 Toy 9 Chain of Flowershop 4 Leather Products 5 Pet Shop 6 Shopping Mall 7 Luxury Positioning due to the next to the last number of your student ID (for example 1903456 will prepare PET SHOP Ski Equipment Travel and Luggage 8 9 Watch FINAL TAKE HOME - 2. Document - Guidelines and Questions.docx Aa Final Take Home Guidelines and Questions Every student will answer the two questions according to their Student ID Numbers. The last number of the Stu ID (sonuncu rakam) will show you in which product category (sector) you will position your ECONOMY BRAND (Table on the left side) for the first question and Next to the last number of the Stu ID (sondan bir evvelki rakam) will show you in which product category you will position your LUXURY BRAND (Table on the right side) for the second question. [For example the student with the ID Number 1903456" will make the economy brand positioning by the first question in (6) Office Furniture sector, and the luxury brand positioning by the second question in (5) Pet Shop sector.] 1st Question (Brand with the Economy Positioning): (accord to the last number of your Stu. ID): i. Prepare a short analysis about the sector. Who are the main players, which different target groups can you identify, what about the trends in this sector (10p.). ii. If you launch a new product in this category and position it as an ECONOMY brand how will you decide for Marketing Mix (4P decisions). What will be the features of the product, which pricing strategy will you use, what will be your distribution strategy and which promotional activities (advertising & digital marketing) will you organise. Explain always the reason of your decision. DON'T FORGET: IT IS A ECONOMY BRAND! (40p.) 2nd Question (Brand with the Luxury Positioning] (accord to the next to the last number of your Stu. ID): i. Prepare a short analysis about the Sector. Who are the main players, which different target groups can you identify, what about the trends in this sector (10p.). ii. If you launch a new product in this category and position it as a LUXURY brand how will you decide for Marketing Mix (4P decisions). What will be the features of the product, which pricing strategy will you use, what will be your distribution strategy and which promotional activities (advertising & digital marketing) will you organise. Explain always the reason of your decision. DON'T FORGET: IT IS A LUXURY BRAND! (40p.) By every answer explain the reason of your marketing decision elaborative in relationship with the positioning! You have to submit your answers as a max. 4 pages ".pdf" document until 12:30 (PM) o'clock on TUESDAY 22 nd of June 2021 to the folder in itsLearning System under Resources. After the deadline the folder will be closed and no more Final Take Homes will be accepted by e- mail! Good Luck Dr. Seluk Tuzcuolu 1:09 Back GIRALTAREMOVE-2. Gece Gestion des Final Take Home Galeries and medio Everyone in the The last but nowy prowleyou ECONOMY BRAND ( Toner Next to the last two how won www LUXURY BRAND (Tue on the right to the word For angle the hudent in the numbers will make the economy brand positioning by the test question Office Furniture storied the wry Grand positioning by the second part the ter (tharat at a my father econd to ne oluyor. Prepare short way out there who were manier which you walbe You are reportage et position ECONOMY budow will you se Martin Marec What will help when you will be www.theson you can DON'T FORGET IT IS A ECONOMY BRAND (801) tidur Post econd to the next to the strumber of your Per a una estremale which can what about the end there we are in the cas LUEUR wwyor Mis (PerioWhat will be product which progrwy whate you Giriony with promenades avensing & de you wan person of your de DONT FORGET I SALUXURY BRAD y everywhere you may down to the You have to page por document 12:30 Pieck on TUESDAY #dol June 2012 w Wing Systen under heren where in the weed and no memes wired by Good Dr. Sel Home Courses Tasks Calendar Messes Last Number of Your Stu. ID Economy Brand Positioning Economy Positioning due to last number of your student ID (for example 1903456 will prepare OFFICE FURNITURE 0 Baby Food Cofee Shop 2 Eye Glasses 3 Glassware 4 Hotel or Holiday Club Next to the Last Number of the Stu ID Luxury Brand Positioning 5 Jewelery 6 Office Furniture 0 Bicycle 7 Sanitary Paper 1 Diet Products 00 2 Toothpaste and Toothbrush Earphone and Headset 3 Toy 9 Chain of Flowershop 4 Leather Products 5 Pet Shop 6 Shopping Mall 7 Luxury Positioning due to the next to the last number of your student ID (for example 1903456 will prepare PET SHOP Ski Equipment Travel and Luggage 8 9 Watch FINAL TAKE HOME - 2. Document - Guidelines and Questions.docx Aa Final Take Home Guidelines and Questions Every student will answer the two questions according to their Student ID Numbers. The last number of the Stu ID (sonuncu rakam) will show you in which product category (sector) you will position your ECONOMY BRAND (Table on the left side) for the first question and Next to the last number of the Stu ID (sondan bir evvelki rakam) will show you in which product category you will position your LUXURY BRAND (Table on the right side) for the second question. [For example the student with the ID Number 1903456" will make the economy brand positioning by the first question in (6) Office Furniture sector, and the luxury brand positioning by the second question in (5) Pet Shop sector.] 1st Question (Brand with the Economy Positioning): (accord to the last number of your Stu. ID): i. Prepare a short analysis about the sector. Who are the main players, which different target groups can you identify, what about the trends in this sector (10p.). ii. If you launch a new product in this category and position it as an ECONOMY brand how will you decide for Marketing Mix (4P decisions). What will be the features of the product, which pricing strategy will you use, what will be your distribution strategy and which promotional activities (advertising & digital marketing) will you organise. Explain always the reason of your decision. DON'T FORGET: IT IS A ECONOMY BRAND! (40p.) 2nd Question (Brand with the Luxury Positioning] (accord to the next to the last number of your Stu. ID): i. Prepare a short analysis about the Sector. Who are the main players, which different target groups can you identify, what about the trends in this sector (10p.). ii. If you launch a new product in this category and position it as a LUXURY brand how will you decide for Marketing Mix (4P decisions). What will be the features of the product, which pricing strategy will you use, what will be your distribution strategy and which promotional activities (advertising & digital marketing) will you organise. Explain always the reason of your decision. DON'T FORGET: IT IS A LUXURY BRAND! (40p.) By every answer explain the reason of your marketing decision elaborative in relationship with the positioning! You have to submit your answers as a max. 4 pages ".pdf" document until 12:30 (PM) o'clock on TUESDAY 22 nd of June 2021 to the folder in itsLearning System under Resources. After the deadline the folder will be closed and no more Final Take Homes will be accepted by e- mail! Good Luck Dr. Seluk Tuzcuolu
