My independent study topic is "Factor affecting demand of Thai boat noodles, street food in Bangkok area"

• My conceptual framework are as an attached file.

Q1: I would like to know that can we use any data analysis techniques for analysing the controlled variable.

Q2. Do we need to use T-test or ANOVA for testing hypotheses and why you select that way?

Demographic Factors (Control Variable) Gender Age group Marital status Education level Occupation Income group Residence place Frequency of purchase Average bill at purchase of boat noodles Lifestyle Demand of Thai Boat Noodles, street food in Service Marketing Mix (Independent Variable) Bangkok area Product H1, H2, H3, H4, Price H5, H6, H7 Place Promotion People Physical Evidence Process Figure 2.1 Conceptual framwork