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My problem I have to complete is to write two-three paragraphs about the strategy I used for the Glo-bus simulation. We used the Broad Differentiation
My problem I have to complete is to write two-three paragraphs about the strategy I used for the Glo-bus simulation. We used the Broad Differentiation Strategy. With the paragraphs the last part is to fill out the last chart "Specific Actions Observed" column.
Welcome to GLO-BUS. You are taking over the operation of a company that is in a neck-and-neck race for global market leadership in two product categories: action-capture cameras (comparable to those designed and marketed by global industry leader GoPro) and unmanned aerial view (UAV) drones that incorporate a company designed and assembled action-capture camera. Your company competes against rival companies that design, assemble, and market these same two products and that are run by other members of your class. All makers of these two products-action-capture (AC) cameras and UAV drones-compete head-to-head in four market regions across the world-EuropeAfrica, Asia-Pacific, Latin Amorica, and North America, and al companies currently have the same unit sales volumes, revenues, and global market shares in both product calegories. 1. Strategy Discuss which one of the 5 generic strategy types your company is using each for each of your products. This should be one (2) or (3) paragraphs. You shall include: 1. Figure 5.1-The Five Generic Strategies with your products depicted 2. Figure I.I- Identifying a Company's Stralegy with your company's specific information Step by Step Solution
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