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My ROI is -64%.You must contextualize the ROI number for your Director/Shareholders in your report. What does this mean? Is it a good return? Do

My ROI is -64%.You must contextualize the ROI number for your Director/Shareholders in your report. What does this mean? Is it a good return? Do the financial/market trends suggest this number can continue to grow? If the ROI is negative, do investments/trends suggest that the ROI may become positive in the future? Justify your contextualization with data points from your sales, market share, or financial data

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