MY TARGET MARKET: Nicolas is a 18-24-year-old male fashion designer of White-Asian Australian nationality, residing in an apartment in Sydney city. He has an annual income ranging from $70,000 to $100,000 and holds a bachelor's degree in art design. Nicolas drives a Mazda MX5 and is a member of a sneaker club, indicating his interest in fashion and footwear. He places importance on dressing well and seeking attention through his outfits. Nicolas enjoys going to the beach, attending fashion events, and exploring unique and innovative products. He is motivated to stay updated on fashion trends and is open to trying out different brands, especially those focusing on sustainability and social responsibility. Nicolas is part of the "Young Optimism" group, emphasizing his forward-thinking and creative nature.

MARKETING GOAL 1: TO ESTABLISH CROCS AS ONE OF THE LEADING BRANDS IN SUSTAINABLE AND FASHIONABLE IN THE FOOTWEAR INDUSTRY BY 2025

OBJECTIVE 1: To increase brand awareness among the target market by 30% within two years through digital marketing campaigns and collaborations.

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OBJECTIVE 2: ACHIEVE A 20% INCREASE IN SALES TO THE TARGET MARKET WITHIN THE NEXT YEAR BY ESTABLISHING A STRONG PRESENCE AMONG YOUNG AND FASHION CONSCIOUS CONSUMERS THROUGH PERSONALISED PRODUCT RECOMMENDATION AND LOYAL REWARD PROGRAMS

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SUSTAINABILITY OBJECTIVE A3:

GOAL: TO ACHIEVE 100% OF THE FOOTWEAR ECO-FRIENDLY AND TO BE SEEN AS ONE OF THE ECO-FRIENDLY FOOTWEAR BRANDS BY 2025

OBJECTIVE A3: TO TRANSLATE 30% OF OUR FOOTWEAR PRODUCT LINE TO SUSTAINABLE MATERIALS WITHIN THE NEXT 3 YEARS BY INCORPORATING SUSTAINABLE MATERIALS THROUGH RESPONSIBLE SOURCING AND INNOVATIVE PRODUCTION METHODS

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INNOVATIVE OBJECTIVE A4:

GOAL: TO BE RECOGNISED AS AN INNOVATIVE FOOTWEAR BRAND OF THE YEAR IN 2025,

OBJECTIVE: TO INCREASE SALES IN NEW INNOVATIVE FOOTWEAR PRODUCT LINE BY 20% FOR THE NEXT 3 YEARS THROUGH TARGETED MARKETING CAMPAIGNS, PARTNERSHIPS

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PLEASE HEALP ME TO ELABORATE ON JUSTIFICATION AND MEASURABLE OUTCOME. THANK YOU! Your recommendations must be justified by EVIDENCE not just your opinion