My task is a strategic marketing report for an existing free-to-air Australian TV Broadcaster. It needs to feature a problems and opportunities statement for the company as the basis for a 5-year strategic marketing plan. My chosen broadcaster is SBS.

1.Introduction/Background

Provide detail about the company, its history and key areas of operation and performance, such as marketing or financial data with tables and/or graphs. Also provide current vision, mission and marketing aims.

2.Situation Analysis - External

Current market, industry, competitors and demand for company. Tools such as PESTLE, near or remote environment.

3.Situation Analysis - Internal

The internal factors affecting the specific company/brand. Tools such as SWOT analysis or 7S Mckinsey's model.

4.Problems and opportunities

Based on the external and internal situation analysis, provide a problem and opportunities statement. Reporting 2-3 key items for each problem and each opportunity.

5.Recommendations

Based on the problems and opportunities, propose 3-5 recommendations.The recommendations should be numbered, achievable, realistic.

6.Conclusions

7.Reference list: (not included in the word limit)