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My task is to create business plan - the idea a sustainable pillow which has been innovated to be equip with an alarm. I understand

My task is to create business plan - the idea a sustainable pillow which has been innovated to be equip with an alarm.

I understand the PESTLE model but I'm struggling for clarity on factors which would influence. Can you give ideas and an overview of what I can use in the PESTLE model for this business plan

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