Question
My topic is pran potato biscuits successful expansion in india. As pran is a Bangladeshi company, they maybe sell same product in india market.is they
My topic is pran potato biscuits successful expansion in india.
As pran is a Bangladeshi company, they maybe sell same product in india market.is they have any change in their product for india market?
The segmentation view of pran potato biscuits in India is conventional. But why?and their targeting strategy is standardized but why and also their positioning strategy is foreign consumer culture positioning but why? Please explain everything in very detailed.
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To understand the successful expansion of PRAN Potato Biscuits in the Indian market its crucial to analyze the companys product adaptation segmentation targeting and positioning strategies Product Ada...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
