Myer Holdings (Myer) is an Australian mid-range to upscale department store chain listed on the Australian Stock Exchange. Myer had recorded declining results over the past decade but in the last year the results have shown some recovery. Management attribute this to an increased focus on its online sales distribution channel. A recent media release from Myer indicated an increase in group online sales by 47.5% for the 2022 half year results.

Required

(a) Provide an explanation to management as to possible reasons for this result.

(b) Provide four (4) measures that could be used by Myers to monitor the performance of the online sales business. Include at least at least one non-financial measure, and ensure the measures are specific to the online business.

(c) Senior management are keen to continue to build on the opportunities of the online operations and have set challenging budgets for the next year. Outline the advantages and disadvantages of this decision for the organisation