Question
Mylan's EpiPen Pricing Scandal https://sevenpillarsinstitute.org/mylans-epipen-pricing-scandal/ EpiPen: From Monopoly to Multiplicity https://medical-technology.nridigital.com/medical_technology_apr19/epipen_from_monopoly_to_multiplicity Scenario 5 Questions to be answered. 1. How did Mylan use marketing to increase
Mylan's EpiPen Pricing Scandal
https://sevenpillarsinstitute.org/mylans-epipen-pricing-scandal/
EpiPen: From Monopoly to Multiplicity
https://medical-technology.nridigital.com/medical_technology_apr19/epipen_from_monopoly_to_multiplicity
Scenario 5 Questions to be answered.
1. How did Mylan use marketing to increase sales of the EpiPen? Why did Mylan release a generic version of the EpiPen?
2. Discuss Mylan's use of lobbying to increase sales of the EpiPen. What is the estimated marginal cost of producing an EpiPen?
3. What benefits did Mylan receive from the Epipen4Schools program? Why would Mylan misclassify the EpiPen as a generic drug?
4. Between 2007 and 2016, did Mylan have a monopoly for life-saving treatments to anaphylactic reactions? What was their total market share, and how much did this represent in sales? In response to public backlash over the price increases, what concessions did Mylan make?
5. Why was Mylan asked to testify at a congressional committee? What were some of the lawsuits against Mylan?
6. According to Mylan's CEO, what was the reason for the price increase? How does the price of an EpiPen in the United States compare to the prices in other countries?
7. Pick Option A or B and answer the following question for only 1. What would be drawbacks to the policy change mentioned?
A) Should the United States government try to reduce the monopoly power of the pharmaceutical firms by reforming the patent system?
B) Should the United States government employ price controls in the pharmaceutical field?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started