n 1958 an internal group formed to study Honda's overseas marketing chose to bypass the US because it foresaw little demand for Honda' s little motorcycles. Fujisawa took the opposite view: attack the US first precisely because it is the most difficult. The maverick goes straight for the top. Toyota had just failed with its Toyopet car. The Japanese Finance Ministry made Honda's exporting efforts difficult. But in fact the USA had the roads and the disposable income. There are many cultural differences between Japan and the US, due in part to physical size and population density. Japanese groupism is due to having to work together, compared with the settler history of the US, which promotes individualism. Japan is homogeneous, whereas the US is a melting pot. However, the Japanese education system promotes fierce competition. summarize