n a recent advertisement, Patagonia cited reasons why their wet suit is superior. "It takes 6 hours and 45 minutes to make one Patagonia wet suit. That's a long time, but building something to perform perfectly for years of hard use can't be rushed. We make our wet suits by hand with limestone-based neoprene. We line them with either recycled polyester Regulator grid fleece, or a Regulator fleece/merino wool blend in our warmer suits. We're meticulous - we insist that every detail be totally dialed so that your wet suit seems to disappear when you paddle out. But there's more to quality than performance. A comfortable, well-built suit means you don't have to buy a new one anytime soon, and we won't have to make another one - which means using fewer resources that the environment can't readily replace." Clearly, Patagonia is not competing for market share based on being the low-cost entrant. Describe how Patagonia should compute the full cost of making a wet suit. In a recent advertisement, Patagonia cited reasons why their wet suit is superior. "It takes 6 hours and 45 minutes to make one Patagonia wet suit. That's a long time, but building something to