n Figure $1-2,$A$$ represents $\_\_\_\_\_\_\_\_$ and $$B$$ represents $\_\_\_\_\_\_\_\_.$

A summary graphic of a marketing department's activities.The process begins within an organization's marketing department with A$.$ Based on this knowledge, concepts for products are created. These lead to B$.$ These products, services, or ideas are sent out of the department and presented to potential consumers: the market. They, in turn, provide information about their needs, which returns to A$.$

Figure $1-2$

Multiple Choice

sales department; manufacturing department

discovering consumer needs; satisfying consumer needs

suppliers; distributors

decisions by management; purchases by customers

employees efforts; stakeholder rewards