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n the cinnamon case, one method to stipulate the buyer's BATNA is to determine the cost of no-deal. If the buyer does not purchase the
n the cinnamon case, one method to stipulate the buyer's BATNA is to determine the cost of "no-deal". If the buyer does not purchase the high-grade cinnamon, they lose the subsidiary from the government and lose the opportunity to repair their image and reputation. So the consequences of "no-deal" are partially non-quantifiable
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