n the highly regulated, heavily operationalized pharmaceutical industry, the role of quality has been traditionally viewed as the enforcer of the rules. And for good reason - a quality focus helps ensure that essential medicines are produced to the same exacting standard, day after day. Yet, how do you create a culture that prizes engagement when manufacturing practices are fixed? How can employees see themselves as contributors and collaborators, rather than cogs in a machine? The Quality team at one global vaccine manufacturer saw an opportunity for a culture-led transformation to amplify their quality focus