n this assignment, you will set SMART objectives for your organization. In order to understand how these objectives can be achieved online, you will map out the channels used by a target customer who is at the consideration stage of the buyer$$s journey, from the moment they get up in the morning until they go to bed. You should highlight the channels the target customer uses when researching and considering options for an upcoming purchase. Note the content types they engage with online to help them decide, as well as their device preferences. When complete, you should have an hour$-$by$-$hour summary of the main channels used by your target customer.

Grading Criteria Overview

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The reviewer may either agree or disagree with the opinions expressed in the assignment. The grade should not depend on their perspective or opinions, but on the content of the assignment and how it is aligned with the SMART objectives and description of the digital channels used by your ideal customer persona during the day.

Step$-$By$-$Step Assignment Instructions

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Setup instructions:

In order to map out your digital customer touchpoints, create a table and complete the following steps:

In the first column, list the hours during the day the customer is likely to be online.

In the next two columns, list the channels the customer is likely to use and why.

In the next column, note the main device type $($mobile$/$computer$/$tablet$)$ the customer uses to access these channels.

Highlight the rows $($times$,$ channels, and devices$)$ when the customer is likely to be researching their upcoming purchase in green, so you can distinguish these times from their general time online.

Be sure to note the content types they engage with online to help them decide to purchase.

In order to set your SMART objectives, complete the following steps:

Using the SMART methodology, identify and describe the primary commercial goal of your organization.

In one paragraph, summarize how the identified SMART objectives can be achieved using digital marketing and digital channels.