Question
In what ways has Apple shifted from a pipeline business model to a platform business model? How has the industry life cycle influenced Apple's decision
In what ways has Apple shifted from a pipeline business model to a platform business model? How has the industry life cycle influenced Apple's decision to introduce new types of innovations?
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Nowadays APPLE is a PLATFORM PLAYER however it is adopting a mixture strategy It has pursued external accomplices and providers however has genuinely ...
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
7th edition
978-0077862527, 007786252X, 978-1259196553
