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N11 3. Start-up advertises online on Google and Facebook. Use objective-based approach to calculate advertising budget required to attract desired number of website visits. The

N11

3. Start-up advertises online on Google and Facebook. Use objective-based approach to calculate advertising budget required to attract desired number of website visits. The company expects to get 60% of website visits from Google ads and 40% from Facebook. Average cost per click (CPC) of an online ad is $1.75 on Facebook and $2.50 on Google Ads Cost per channel= Website visits * CPC

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