N3

Select an existing business from Canada or from any parts of the world and select a new market for global expansion of this company.

While accessing the new market, explain why you feel this is the right market for this particular company, at this given point in time. While doing your analysis, you are also required to look into the internal strengths and weakness of this company.

You are free to use the following structure:

Company Introduction

Current Business Strategy and Growth

Internal Strengths and Weaknesses

New Market for Future Expansion

Assessment of Geographic, Economic, Social-cultural, and Political-legal factors

Summary