N7

A. A startup company has developed a new financial product, Quick Returns for You, and it has taken off in the US. Due to its success, the owners are considering expanding their offering to China and want your advice. Having taken Consumer Behavior and studied core societal cultural values, should they proceed? Explain why or why not.

B. The COVID-19 vaccination rate has varied by age, race, ethnicity, and religion in the US. Other than the timed roll out by age and availability geographically, discuss how microcultures could explain this disparity in rates. Include one or more of the microcultures.