Nadia notices that sales have gradually decreased over the past two years. The sales team has not changed, nor have the products. What should Nadia do next?

Which is the BEST. way to handle the situation and which is the WORST way to handle the situation?

Discontinue all products and offer new products to meet the changing marketplace.

Meet with the sales team and brainstorm reasons for declining sales.

Ask the sales team to research, evaluate, and test new sales strategies.

Conduct a customer survey to find out what customers are saying.

Which is the BEST way to handle the situation?

Option $1$

Option $2$

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Option $4$

Which is the WORST way to handle the situation?

Option $1$

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Option $4$