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Nadine Couture Designs was formed in 2015 by Nadia and Maxine. Their main business activity was to design, manufacture and market clothes made from Cot
Nadine Couture Designs was formed in 2015 by Nadia and Maxine. Their main business activity was to design, manufacture and market clothes made from Cot Silk (combination of cotton and silk) fabric. Their clotheslines are highly sorted by customers due to its contemporary yet modest designs, over the years they have gathered a loyal pool of customers who eagerly wait for their new collection. The customers have fondly remembered their brand as "Nadine' which is also the bu siness's trademark. Nadine is always looking for new opportunities in all forms of fashion and constantly experimenting with new ideas. Taking traditional fashion into the modern era, Nadine focuses on dening new silhouettes and expanding the palette of colors and motifs used. Nadine doesn't limit its designs to any single theme and ensures that through subtle changes each print looks different, yet they tie together to create a signature style. This has become one of the company's competitive advantages. The company is currently researching diversication into custom-made home furnishings and a "ready to wear" line, with releases expected soon. It has also recently released select pieces for men, all in pure silks, chiffon, and cotton. The very existence of Nadine was threatened in 2018 when local print manufacturers organized massive copying of its designs on inferior quality fabric. These fake copies were produced and sold under various labels at one third of the price of the original product. This has brought confusion to Nadine's loyal customers. The availability of cheap fakes created discontent and agitation among its customers, resulting in negative customer perception of its label which caused a rapid decline in market share and the loss of the product's novelty appeal. Nadine being a small entrepreneurial venture was on the verge ofgoing out of business to the hands of the manufacturers producing fake copies. Its financial woes led the owners to understand that the protection of their designs would be paramount to their survival. TASK 1. Advise Nadine how they can protect their designs using Intellectual Property Protection from being copied by its competitors. Support your answers by providing three_benets derived from the protection? [10 marks] 2. Nadine is thinking of creating an online store and intends to use wwwnadinedesignscom as their domain name but another party has registered that domain name. Explain how Nadine can identify whether a cybersquatter is using their chosen domain name in bad faith? [8 marks] 3. Advise Nadine if any actions can be taken ifthe existing wwwnadinedesignscom was used in bad faith. [7 marks]
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