Name gns for Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you w need to take six aspirin or Tylenol and four Advil. These promotions are using the positioning base of a. product class b. competitor c. product user d. product merits e price and quality a Daidis shogping fortires for his Audi. He looks in the yellow puges of the local phone book and calls Costco, Sam's Club, Sears, and a local car repair shop. In his decision-making process, David is using: a. marketing-controlled information sources b. demographic information sources c. nonmarketing-controlled information sources d. secondary data sources e. internal search sources 3. All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT: a. gender b. age c. reference groups d. lifestyles e. personality 4. Home Cookin' Catering would like to improve customer satisfaction and increase repeat business. When you ask the to describe a typical customer, they say it is impossible and explain that with corporate functions, family affairs, and fund-raisers, they do not have a typical customer. You suggest it is time for market segmentation a. it will an accurate description of customer needs by group and to fit each segment b. the company needs to reduce the size of the market it serves c. the company needs to learn how to group these markets together into one market to serve all of adequately d. it will help develop a generalized definition of the market as a whole and reveal the optimal marketing mix for this market e. this will position the company in the minds of its consumers as compared to its competit tors 5. When a firm uses a concentrated targeting strategy, it can: a. view the total market as receptive to its product. b. offer a highly specialized marketing mix. c. reach customers in two or more segments that might otherwise be missed. d. avoid the danger of putting all resources in one micromarket. e. concentrate on one generalized product to fit the mass market, maximizing sales volume. 6. All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT a. consumer's age b. previous experience with the product c. financial risk associated with the product