Question
Name of a major retailer you frequent and discuss the six P's of the retailing mix for those stores. ( please keep it short and
Name of a major retailer you frequent and discuss the six P's of the retailing mix for those stores. ( please keep it short and simple) thank you!
1.Product (width and depth of product assortment 2.Place (distribution) Location and hours 3.Promotion Advertising, publicity, and public relations 4.Price 5.Personnel 6.Customer service 7.Personal selling 8.Presentation Layout and atmosphere Example:
1.Store: Banana Republic (BR); specialty
2.Product: This store has moderate width and depth; they sell both men and women apparel and shoes
3.Place: 626 5th Ave, New York, NY 10020 (the main location I visit)
(9) New York City locations and website
4.Promotion: BR delivers coupons via email marketing and SMS Marketing, and rarely commercials
5.Price: $15-$300; the cheapest item is a mask
6.Personnel: The personnel is neutral in welcoming but knowledgeable.
7.Customer Service: They provide decent customer service, staff are open to answering questions, but it is not a personal shopping experience. However, they will offer to set up a fitting room if you have a lot of clothing in hand.
8.Personal selling: I haven't had any sales upsell more, but they make sure I am aware that I can get the benefits of a credit card.
9.Presentation: Neutral atmosphere; there is no loud music. The store goes from casual to business/business casual. The accessories and footwear are set up like a boutique. This is a two-floor store, upstairs has petite undergarments.
10.Personnel Presentation: Usually dressed in business casual. Some men wear a button-down and jeans or chino. The women wear jeans and a blouse or T-shirt and blazer.
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