NAME OF COMPANY

3) OBJECTIVES Explain WHY the business should invest in rectifying the identified problems; in other words, what do you plan to achieve for the business by improving upon EACH of the two identified problems. Examples: Decrease employee turnover, increase sales, increase the Net PromoterScore, simplify online presence, decrease customer dissatisfaction with telephone customer service, etc.

4) STRATEGY Discuss tactics that you will employ to achieve the OBJECTIVES you have outlined and be sure to elicit all the benefits of each tactic for your client. NOTE: Refer to course content via slides and textbook.

5) CONCLUSION Provide a SLOGAN for your new Customer Service Plan. Summarize and conclude with an appeal to your client.