Name of Firms is ZestMoney (Fintech Firm) and Product is Buy Now and Pay Later (BNPL) Or Shop Now and Pay Later (SNPL)

Please help in the below-

1. Explain and justify where the product currently "sits" on the Ansoff matrix

2. Explain and justify where the product currently "sits" on the BCG matrix

3. Present a Strategic Position Plan (SPP) for the product that includes:

• What the firm should do with that product in terms of geographical target markets (e.g. stay in-country, go overseas, etc.) to survive or to grow (only one) and justify
• What the firm should do with that product in terms of pricing strategy to survive or to grow (only one) (e.g. cost leadership, differentiation, other)
• A map of competitors in the chosen geographic market and price range, their strengths and setbacks, and how you will deal with them