Name of the article: The Role of Social Media in the Capital Market: Evidence from Consumer Product Recalls Name of authors: LIAN FEN LEE, AMY P. HUTTON, AND SUSAN SHU

Q. What is the primary dependent variable? The dependent variable is what is being influenced by the research question. What is/are the independent variable(s) of interest? An independent variable of interest is the factor that is hypothesized to influence the dependent variable. Are there or should there be any control variables? A control variable is an independent variable that is not a variable of interest but still needs to be included because of its correlation with the dependent variable and the independent variable of interest. (Answer in different paragraphs)