Question
Name one reference group that has influenced your recent purchase. *During my vacation in Korea, I meet my best friend who influenced me to buy
Name one reference group that has influenced your recent purchase.
*During my vacation in Korea, I meet my best friend who influenced me to buy one of cosmetic's brand names 3CE ......etc
Elaborate how the reference group influenced your purchase
*
Have you spread any word of mouth to your social circle related to any purchase that you have made? If yes, when and why? If not, why?
*
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
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