Narjess has conducted a research on "How influencers marketing could affect consumer decision making" and she has collected qualitative data via interviewing 4 people so far. please read carefully the key parts of transcriptions and help her in finding two key themes. you need to explain and justify why you selected these themes. please be mindful that you need to initially find the codes and then decide about the themes

first, I asked my interviewees aboutthe effect of sponsorship on consumers purchasing behaviours.

Narjess: What is your opinion towards the fact that some brands and influencers do not disclose the sponsorship?

Sarah:I think it's an open secret because everybody knows that there is no such thing as a free lunch, so everyone knows that they are paid when they are promoting a product

Jennifer:the customer will find out about that, the way they put the information will be really obvious that they are giving true review or they are just trying to advertise the products.

Sam: we're mature enough to distinguish bad from good!

Narjess:Do you trust the influencers or will your opinion towards the influencers' opinions change if you know the influencers are paid?

Sam:I will be more careful if I know they are paid

Sarah: I do not trust them because they are quite skeptical

Sam:At first, I thought on one YouTuber - he reviews hair grooming products, and he claims that he has the same hair problem as mine, and I spent around 3 months watching him ... I once tried a product he hyped about but it does not work at all

Jennifer: i only consider the influences who are reliable with an extensive experience in the field!Then I focused on how a brand influencer can be successful?

Narjess: What factors can affect you to consider a brand influencer?

Sarah: free trial! i will consider

Jennifer: if they offer a sample of product, i''ll try

Sam: give me some at first for free, i might buy a full box then!