narrative on the weight and rating of each critical success factor. focus on weight, rating and total score. this is a CPM

		You	Max's Restaurant	Pizza Hut
Critical Success Factors	Weight	Rating	Score	Rating	Score	Rating	Score
Customer Satisfaction	0.2	3	0.6	4	0.8	2	0.4
Market Share	0.3	4	1.2	3	0.9	1	0.3
Store Locations	0.15	4	0.6	1	0.15	1	0.15
Employee Satisfaction	0.1	3	0.3	4	0.4	2	0.2
Advertising	0.15	3	0.45	1	0.15	4	0.6
Variety of Product	0.1	3	0.3	4	0.4	2	0.2
Totals	1		3.45		2.8		1.85