Narrow your choice to one DIG by doing some research. Evaluate problems to solve or opportunities to capture in your chosen Domain. 1. Do research on this Domain. For example, How big is the market? Who are some of the key players in the industry, and what role do they play? Who are the buyers, suppliers, competitors, and how are these roles changing? Has the industry been disrupted by technology or other factors in the environment? Be sure to properly cite your sources and name fellow student contributors. 2. Draw a Value Chain of an organization/company in your chosen domain. This firm can be anything currently operating or now-defunct and existed in past. Examples include a large Fortune 500 company, a medium local non-profit, to a small lifestyle business venture and anything and everything in between. The choice is yours! What organization/company did you choose and why? That is, how does this firm relate to your interests and potential domain area? Illustrate which activities within the value chain are most likely to create and capture the most value. Why?