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Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties. She

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Natalia has developed a new kind of roofing tile that is more expensive than most on the market but that has superior storm-survival properties. She wants to develop a buyer profile before going to market. What is her first step toward accomplishing this? Doing demographic research to develop info on those who have spent on high-end tiles before. Interviewing homeowners in areas where storms are common. Preparing psychographics on potential customers in areas where storms are common. Talking to local roofers who do the work of installing or replacing tiles

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