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Natalie is a stockbroker who is comfortable using her old phone, which does a little more than making calls and sending and receiving text messages.

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Natalie is a stockbroker who is comfortable using her old phone, which does a little more than making calls and sending and receiving text messages. Though her work requires her to be updated about the stock market throughout the day, she decides to wait for the smartphone market to mature and for the prices to decrease. She decides to invest in a smartphone only after being convinced that the price is just right for her budget. From this scenario, we can say that Natalie belongs to the group of buyers called Multiple Choice late majority lead users early adopters innovators Taggards YumBurgerz a fast-food outlet, introduced new burgers made with cheese that had low fat content without compromising their taste. This ingredient brought down the price of the burgers and the burgers were an instant success in the market. Which of the following factors was responsible for the quick diffusion of these burgers? Multiple Choice Relative advantage O complexity Observability Trialability High compacity

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