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Natalie needs a new pair of shoes for her upcoming marathon. After trying on multiple pairs of shoes in different brands, she finally finds one
Natalie needs a new pair of shoes for her upcoming marathon. After trying on multiple pairs of shoes in different brands, she finally finds one that feels great. Natalie asks the sales associate to take the Under Armour shoes to the cash desk while she grabs a new sweatband to match her new shoes. Natalie is at which stage of the consumer decisionmaking process?
a Need recognition
b Information search
c Purchase
d Postpurchase behaviour
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