Natural Ice Cream Co (NIIC) is a company that manufactures high quality ice cream. One of their recent television advertisements says that NIIC's ice cream 'is all natural', it is 'made locally in the Barossa Valley' (in South Australia), and is made from milk produced by Australian cows. After an investigation, it has been discovered that NIIC's ice cream is actually made in Victoria, 1000's of kilometres from the Barossa Valley. And although most of the ingredients in the ice cream are natural, NIIC does use an artificial vanilla because natural vanilla is too expensive. And while most of the milk comes from cows farmed in Australia, some of the milk has recently come from Indonesia, as it was cheaper for NIIC to source. Using relevant legal principles, discuss whether Natural Ice Cream Co has breached section 18 of the Australian Consumer Law and what remedies may be available.