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Natural Light Beer is a favorite of college students, who lovingly refer to it as Natty Light. However, shockingly few college graduates drink Natty Light.

Natural Light Beer is a favorite of college students, who lovingly refer to it as "Natty Light." However, shockingly few college graduates drink Natty Light. How would you expect the market demand for Natural Light Beer to change in response to a decrease in average consumer incomes?

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