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Natural Way Corporation ( NWC ) manufactures a highly successful line of summer lotions and insect repellents. NWC sells their products to wholesalers. NWC has

Natural Way Corporation (NWC) manufactures a highly successful line of summer lotions and insect
repellents. NWC sells their products to wholesalers. NWC has decided to diversify in order to stabilize
its sales throughout the year. NWC is contemplating the production of winter lotions and creams to
prevent dry and chapped skin.
After considerable research, NWC has developed a winter products line. However, because of the
conservative nature of company management, the president has decided to introduce only one of the
new products for this coming winter. If the product is a success, there will be further expansion in
future years.
The product selected is a lip moisturizer to be sold in a lipstick-type tube. NWC will sell the product to
wholesalers in boxes of 24 tubes for $16.00 per box. Because of available capacity, the company will
incur no additional fixed charges to produce the product. However, to allocate a fair share of the
company's present fixed costs to the new product, the product will absorb a $150,000 fixed charge.
Using the estimated sales and production of 100,000 boxes of lip balm as the standard volume, the
accounting department has developed the following costs per box of 24 tubes:
Direct labour
$4
Direct materials
$6
Total overhead
$3
NWC has approached a cosmetics manufacturer to discuss the possibility of purchasing the tubes for
the new product. The purchase price of the empty tubes from the cosmetics manufacturer would be
$1.90 per 24 tubes. If NWC accepts the purchase proposal, it is estimated that direct labour and
variable overhead costs would be reduced by 10% and direct materials costs would be reduced by
20%.
Answer The Following (Show all your calculations)
Should NWC make or buy the tubes?
What would be the maximum purchase price acceptable to NWC for the tubes? Support your
answer with an appropriate explanation.
Instead of sales of 100,000 boxes, revised estimates show a sales volume of 125,000 boxes. At
this new volume, NWC must acquire additional equipment, at an annual rental charge of $10,000, to
manufacture the tubes. However, this incremental cost would be the only additional fixed cost, even if
sales increased to 300,000 boxes. (The 300,000 level is the goal for the third year of production.)
Given these circumstances, should NWC make or buy the tubes?
Assume NWC has the option of making and buying at the same time. What would be your answer
to the prior question (3) if this alternative was considered? (Hint: Purchase all the tubes, Produce all
the tubes, Produce 100,000 boxes and Purchase 25,000 boxes).
What qualitative factors should NWC consider in determining whether it should make or buy the lip
balm tubes?
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