NaturalBeauty Inc. is a firm that manufactures a range of herbal cosmetic products under the brand name NaturalBeautyTo improve its odds of developing successful disruptive innovations, the firm listens to its lead customers and identifies product benefits that are not met by the existing cosmetic products in the marketAfter careful analysis, the firm chooses the most lucrative opportunity and uses an "invent to order" process to develop a new product. In this example, NatureFresh Inc. is using which of the following methods?

reverse innovation

diversification

vertical integration

horizontal integration

market penetrati