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Naturalmaid processes organic milk into plain yogurt. ( Click the icon to view additional information. ) in parentheses in a sell or process further decision.

Naturalmaid processes organic milk into plain yogurt.
(Click the icon to view additional information.)
in parentheses in a sell or process further decision.)
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Naturalmaid sells plain yogurt to hospitals, nursing homes, and restaurants in bulk,
one-gallon containers. Each batch, processed at a cost of $880, yields 600 gallons of
plain yogurt. Naturalmaid sells the one-gallon tubs for $9 each, and spends $0.16 for
each plastic tub. Naturalmaid has recently begun to reconsider its strategy.
Naturalmaid wonders if it would be more profitable to sell individual-size portions of
fruited organic yogurt at local food stores. Naturalmaid could further process each
batch of plain yogurt into 12,800 individual portions (34 cup each) of fruited yogurt. A
recent market analysis indicates that demand for the product exists. Naturalmaid
would sell each individual portion for $0.58. Packaging would cost $0.11 per portion,
and fruit would cost $0.11 per portion. Fixed costs would not change.
Decision: Based on this analysis, it is more profitable to sell
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