NATURE BROS. LTD. Case Study

1- Summarize the information presented regarding the present and proposed products. Briefly describe the companys 2004 and 2005 objectives.

2- After reviewing this material, make a list of additional information which should be supplied to support the sales

3-Comment on objectives: Are they reasonable, optimistic, or conservative? What marketing mix would best support this growth rate?

4- Evaluate the information supplied regarding a new product development and physical assets in light of the pro forma income statements Morris developed.

5- Is the capital sought appropriate for the circumstances? If more information is needed, state what it is and how it could be obtained.

6- What sources should Morris approach for this amount of capital?

7- Based on the current balance sheet, how much equity should he give up for the investment?