1. nature of business; location; features (3) NAICS
2. products or services; how specialized (2)
3. customer groups; how specialized (3)
4. circumstances or change; why now a good time (2)

1. owner name(s); background; why relevant; resume(s) (4)
2. entrepreneurial abilities; complementary nature; personal motivation (3)
3. minimum draw; no income period (2)
4. legal form; ownership %; rationale(3) LLP
5. owner role(s); partnership provisions; agreement (3)